CELEBRITY CRUISES – Designed for you
CELEBRITY CRUISES MARKS 20th ANNIVERSARY WITH NEW PLATFORM; UNVEILS PLAN TO ADD SOLSTICE CLASS ELEMENTS
TO ENTIRE MILLENNIUM CLASS QUARTET
MIAMI – January 8, 2010 – New year. New look. New brand platform. Celebrity Cruises kicked off 2010 – and its 20th anniversary – announcing all this and more at a special event last night at Manhattan’s Museum of Arts & Design.
“What better time than our 20th anniversary to celebrate Celebrity’s history of award-winning service, cuisine, and our new, brand-defining Solstice Class?” said Celebrity’s President & CEO Dan Hanrahan. “Everything we’ve offered over the course of 20 years, and everything we’ll offer in the future, is designed for discerning cruisers – from our contemporary, new Celebrity Life onboard experiences, to the world-class cuisine of Chef Jacques Van Staden, to our enhanced Captain’s Club loyalty program. So, we’ve summed up our longtime commitment to understanding them and delivering what they want within a new brand platform: ‘Designed for You’.”
The introduction of Designed for You – pairing Celebrity’s commitment to stunningly-designed ships and innovative onboard experiences with its commitment to impeccable guest service – marks the culmination of an extensive, six-month exploration into more deeply understanding the needs of discerning cruisers. The process included an in-depth market research survey of nearly 10,000 international cruisers, numerous focus group sessions with past guests and travel partners, in-home interviews with some of Celebrity’s frequent guests and prospects, and exhaustive reviews of cruisers’ needs, attitudes and behaviors. All these efforts, combined with Celebrity’s 20 years of focusing on guest needs, helped the brand create the ultimate combination of ship design, service, cuisine and programs for cruise lovers.
“We’ve always been committed to identifying and designing what our guests want, and the awards our brand continues to receive are welcome validation that it’s working,” said Hanrahan. “Our new Celebrity Life onboard experiences – inspired by our guests’ interest in more widely varied onboard programming – are netting consistently high marks from our guests, as are the enhancements we’ve made to our Captain’s Club loyalty program, built to suit what our members wanted most. But, the greatest validation has been the response to our stunning Solstice Class.”
To check out Celebrity’s new Designed for You branding and video, visit the Celebrity web site at www.celebritycruises.com.
